Digital Marketing is undoubtedly a more than necessary strategy for the development of any company, be it small, medium or large. However, many marketers believe it is not necessary to have a website and end up using only social media, according to Google’s criteria, this can be a serious mistake!
Digital Marketing is nothing more than a set of online strategies and actions aimed at promoting your company, service or product to as many people as possible, increasing your visibility, and with that, improving your network of relationships and customers. Assuming that
Digital Marketing is an empirical field, that is, each marketing campaign needs to be tested in the correct maturation time to be approved, many people fail to consider the development of a website, believing only in social media strategies, for example.
Are Social Media Enough for Digital Marketing?
If we take into account future projections, definitely investing only in social media, “can be considered as a long-term shot in the foot”, check out some reasons:
- Not all social media can compete for sizable positions in Google’s search, and this causes your revenue to decline and your company to miss out on an important “slice of the pie”;
- In Social Media, no matter how well elaborated, it is not possible to work or publicize all the services or products of a company with their respective keywords;
- Search engines work with metrics and the main pages of social media, although they have excellent scores, usually the pages created to promote our service or product do not have, and when they do, it is for a specific product or other good with very low competition;
- Social Media may end someday, as did Orkut and others, as long as better channels for dissemination such as Facebook, for example, emerge.
…So what is enough and how to do Digital Marketing?
First and without fear of making mistakes, marketing strategies need to be considered as an investment and not an expense, the owners of several companies already understand that investments in this area need to be part of the company’s fixed cost.
As we said at the beginning, all strategies are valid as long as they are researched, planned, produced and published by qualified professionals who already know the need for how to make and test them, so that there is no waste of time and money. SUFFICIENT will be considered when the investments reach the proposed objective, and return with positive results, that is, increased sales, services, customers and, consequently, revenue.
Thinking about the criteria of the Google search engine, and once again talking about metrics, the ideal to start an effective strategy would be to create a professional website, in this case, an excellent start for those looking for how to do effective and professional Digital Marketing, see below… .
Why is creating a website essential to reap good results in Digital Marketing investments?
To start with, there is a direct relationship or connection with Digital Marketing and Google, currently the largest and most used search engine of all time.
Having a website developed by qualified professionals is not only essential, but it is the only way to effectively disclose all your company’s products and services in one place, as well as to meet all the criteria established by the search engine to improve the search results and consequently the increase in sales.
After the site is developed, we can channel all efforts and investments to it, and with that your Site, blog or Virtual Store will become increasingly important in the eyes of the Giant of the “Google” searches, that is, if I do investments in Ads ads, all links must be directed to the website or to your product page on the website.
The action of pointing links improves the relevance of that page increasing its score, and with that, the positive results increase. The site is also user-friendly and is able to support various keywords, meta tags, titles, images with codes for Google, assorted texts with various related subjects. In this format, your products will be found more easily by the search engine.
The website will always be yours and will only need to be constantly updated, keeping your customer data, true reports, file databases and much more in a unique and functional way. All of this cannot be done using just Social Media.
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