Many people are migrating their physical store to an online store due to the high costs of rent, taxes and also the high tax burden due to employment relationships; it’s taxes for the government and not to mention miscellaneous travel expenses and all that.
Despite the virtual store being a very interesting attraction for those who think about reducing costs and selling more, there are some factors that help a lot in converting sales and increasing profits on your online sales site, which are:
- Free shipping;
- Discount on Boleto;
- Security Certificate to protect customer data;
- Deadline;
- Friendly and professional website design;
Free Shipping (increases sales considerably in your ecommerce)
Each country has something peculiar, making its characteristics the most differentiated, in this case, we are only talking about Brazilians.
Brazilians do not like to pay shipping on online purchases and always search for a supplier that offers such a differentiated condition that converts into sales and more profits easily, often the buyer does not even realize that the product is more expensive, what really matters, is not pay such shipping.
There are also those who prefer to price the product a little more expensive and remove the shipping than to make the product cheaper and increase shipping (this has more chances of converting into sales and increasing their profits).
Much better is when you can make the product cheaper and also offer free shipping, in this case the chances of sales and customer acquisition increase by almost 100%.
Discount on Boleto (good for those who do not have a credit card and like to pay with a discount)
The discount on the ticket has also become a differential for converting into sales and increasing profits, so if you are thinking of creating an online store, start designing your online sales machine with a payment method that appeals to many potential buyers .
Many ecommerce owners prefer to offer only credit cards, as approval of the sale is almost immediate, but ideally, you should offer all possible payment methods in your online store.
The discount with payment on the bank slip is undoubtedly a differential in sales conversion and certainly increases profits considerably, but of course this will also depend on the type of business or product offered.
Security Certificate (protects customer data at the time of purchase)
The SSL security certificate is responsible for encrypting customer data when purchasing.
A good example of what the SSL certificate does is scramble the buyer’s information or data, that is, encrypt the data so that it is impossible for a malicious hacker to read.
The SSL security certificate is also a requirement of Google, so when the search giant detects the lack of the certificate, the site is marked as insecure and can thus easily be seen and abandoned by a potential buyer.
Currently there are free and paid certificates, it is advisable to use the paid certificate for online sales sites and free for institutional sites.
Delivery times (if I bought it, I want to receive it yesterday!)
Delivery times for the purchase of any product on the internet are varied, although delivery time is not such a fundamental criterion to convert into sales in your ecommerce, the shorter the time, the happier your customer will be.
The logistics of the thing has always been a problem for many companies that practice online sales, currently there are several delivery companies, this competition has alleviated the problems a little and due to the demands, carriers are increasingly reducing transport time .
Friendly Interface / Layout ( Your online store is your calling card )
The phrase “ugly website doesn’t sell” is increasingly consolidating because internet users already understand that if your sales site or your online store for selling various products is not at least professional, it means that your product can also Do not be…
Treat your ecommerce like your business card, accept no less than 100% responsive, with a friendly layout, easy navigation, simple and objective.
Alxweb solutions on internet, develops ecommerce for sale of products online, with expertise in wordpress for over 10 years.
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