Abandoning the online shopping cart happens much more often than you think, depending on the category of products, giving up for a purchase can reach an absurd 70%, that is, every 4 possible sales are lost.
The reasons can be different, from a sales site with visual pollution on the products page, to a freight charge perhaps unfairly charged, thus making the product more expensive.
In difficult times everyone needs to grab each customer with all possible strategies, in this article, we will highlight some factors that can help and avoid so many losses in abandoned carts in their virtual stores.
First, we’ve listed some reasons that make your potential customer give up on buying your e-commerce.
- Expensive delivery cost, do your best to remove the cost from the customer;
- Online store or product page with different ads causing distraction;
- Product value, check out the competitor’s products;
- Online store without proper certificates, for example SSL;
- Photos with very low resolution, this depreciates the product and causes doubts at the time of the final decision;
- Incredibly, EVEN THE COLOR OF THE BUTTONS INFLUENCES the conversion; Just like in a traffic light, colors speak directly to our brain, usually the correct thing is to use blue or green colors in the checkout buttons. The red, orange or yellow buttons indirectly make the user think carefully before clicking and finalizing the purchase.
- Page load time between processes, in this case transparent checkout helps a lot, the functionality makes all processes to be performed on one page.
- Complex processes;
- Products without a very detailed description;
- Lack of an easy and direct communication tool to answer possible doubts, such as: chat, whatsapp, etc.
- Online stores with errors or flaws in coding;
Well, I think we’ve already listed a lot of items that need improvement on the online sales sites.
What else can we do to win back customers who abandoned their online sales store cart?
An excellent tool to rescue theoretically lost customers are the systems whose name already says: abandoned cart recovery tool and follow up.
These abandoned cart recovery systems monitor customers who add products to the cart and do not complete sales, with the correct settings, the tool sends emails to the customer, often offering discounts and attractiveness, causing the purchase to be resumed.
Follow up does the same process, however, it does not depend on the customer having added any product to the shopping cart, this configuration is based only on the pages accessed, that is, emails will be sent based on the customer’s browsing preferences.
Some examples of plugins can be useful for recovering abandoned cart clients:
- WooCommerce Recover Abandoned Cart;
- WooCommerce Cart Abandonment Recovery;
- Abandoned Cart Lite for WooCommerce;
- Cart Stack.
What else can catch the attention of an online product buyer?
Free Shipping is one of the biggest attractions;
Whenever possible, try to negotiate with carriers that have a good price so that you can reduce as much as possible the freight charge in your ecommerce, however, if you want to make the customer fall in love with your product and buy, try not to charge for freight.
Online payment facilities;
There is definitely no point in wanting to sell and not making it easy with interest-free installments in the payment method, it has become almost religious to pay in installments at least 10 times.
Some online sales systems manage to convert into sales and end up offering the NO INTEREST starting at x value in the shopping cart, this can also be a great differential and ends up making the customer always buy a little more, thus increasing revenue from the company.
We are here for help, let us know if you have any question
